​The Pure ATTITUDE line is developed and produced in Sweden, based on nature’s best ingredients for you and your hair. We have developed the line with the focus on our planet. We use environment friendly ingredients and doubled the size of the bottles to 500ml to minimalize plastic waste. All products are made with a unique formula, which is in balance with nature, to give the hair vitamins, moisture, protection and strength. All products contain natural color-protective sun-oil that extends the color and its intensity. There are no allergic perfumes, SLS/SLES or parabens used in the PURE ATTITUDE products.

We have created the first professional line ever, aiming at pregnant women. During pregnancy a woman still wants to feel and look beautiful. At the same time she wants to take care of her hair, body and the unborn child.

 

All of this is secured by using PURE Mother to be ATTITUDE products.

​PURE MOTHER TO BE CONDITIONER

SENSITIVE CONDITIONER

All over usage. Coco-glucoside is used as a mild, natural cleaning ingredient that foams and smoothens the hair without any skin irritations. Glyceryl Oleate conditions the hair so it feels smooth and soft, even without the extra chemicals.

PURE MOTHER TO BE SHAMPOO

SENSITIVE SHAMPOO

Extra virgin olive oil re-moistures the hair and the skin, providing a natural smooth, shiny surface. It is a substitute for Silicons. Propanediol moistures the skin and smoothens the surface of the cuticula (hair).

PURE MOTHER TO BE BODY BUTTER 

ANTI-STRETCH MARK

As the baby slowly grows the stomach stretches more and more until the baby arrives. After birth, most women’s body will return to the body they had before pregnancy.

PURE Mother to be ATTITUDE, Body Butter provides incredibly nourishment and moisture to the skin while growing with the help from Eco certified ingredients like Shea Nut Butter, Tocopherol and vitamin E activity. The Attitude Anti Stretch Marks Extract strongly decreases local inflammatory reactions, preventing stretch marks as a result of pregnancy.

More than 75% of all women get their hair dyed. Unfortunately, a lot of the time the hair ends up dry, brittle and the color fades away fast. But not anymore! With the help from natural Sunflower extracts, we can lock the hair color for up to 10 weeks without damaging the hair or scalp. Everything in a natural and secure way by using PURE Colorful ATTITUDE products.

PURE COLORFUL CONDITIONER

Helianthus Annuus (Sunflower) Seed Extract, will secure a long lasting and vibrant color. Coco-glucoside is used as a mild, natural cleaning ingredient that foams and smoothens the hair without any skin irritations. Glyceryl Oleate conditions the hair so it feels smooth and soft, without the extra chemicals.

PURE COLORFUL SHAMPOO 

Helianthus Annuus (Sunflower) Seed Extract will secure a long lasting and vibrant color. Extra virgin olive oil re-moistures hair and skin, providing a natural smooth and shiny surface. It is a substitute for Silicons. Propanediol moistures the skin and smoothens the surface of the cuticula (hair).

​No matter how much you care for your hair, there comes a time when it needs more attention than ever before. For such moments we have created PURE Repairing ATTITUDE -                                                                                 products that will triple the strength of your hair.

PURE REPAIRING SHAMPOO

PURE Repairing ATTITUDE Shampoo is based on 100% natural ingredients and is designed to give the best care for your hair. With an active blend of Keravis and Silsoft, the PURE Repair ATTITUDE Shampoo hydrates and repairs the hair whilst having an Anti-Frizz effect. It contains a natural Sunflower extract to reduce colorfading. This shampoo is suitable for dehydrated, damaged, bleached and long hair.

PURE REPAIRING CONDITIONER

PURE Repairing Conditioner contains a high amount of Hydrolyzed Vegetable Protein which is able to penetrate the hair cuticle, building strength from within. Additionally, it also protects the surface of the hair. PURE Repairing Conditioner is able to triple the strength of damaged hair, unlike a control conditioner. Visible improvement in hair strength from the first use, along with reduced combing damage.

When your hair has lost the volume you took for granted, PURE Volumizing steps into the spotlight. The products will lift your hair without making it frizzy or dry.

PURE VOLUMIZING SHAMPOO

PURE Volumizing Shampoo is a highly effective volume shampoo with color protection, that will provide the hair with plenty of volume without leaving it frizzy or dry. Coco-glucoside is used as a mild, natural cleaning ingredient that foams and smoothens the hair without any skin irritations. Olive Oil makes sure that your hair is shiny and smooth. Gentle for all skin types.

PURE VOLUMIZING CONDITIONER

PURE Volumizing Conditioner ATTITUDE contains Hydrolyzed Rice Protein which is a natural protein, that improves volume and manageability of the hair. With PURE Volumizing Conditioner your hair will be fortified to prevent damage. The series makes sure that your hair is nourished from the roots to the tips.

PURE NO YELLOW SHAMPOO

PURE No Yellow Shampoo is an SLS/SLES free shampoo that contains active violet pigments eliminating yellow tones in the blond hair. The PURE No Yellow ATTITUDE Shampoo is rich with proteins and provides beautiful shine with the help from Olive Oil. The “no yellow” effect will last between 1 to 8 washes. Sulfate free, no parabens and the fragrance is allergen free.

Visit us!

Øster Fælledvej 10

9400 Nørresundby​

CVR: 33148437

Let's have a chat!

T+45 607 073 11

Minfo@trontveit.com

Working hours

Mon – Thu: 8:00 – 16:00
Friday: 8:00 - 14:30

Sat – Sun: Closed